Samuel & Gunnar are an Icelandic directors’ team, combined with half a century experience in directing ads. This all began in video clubs during their school years, but since then they have climbed in complete harmony the enjoyable and often steep ladder of directing, stepping once in a while in post production, editing and in other useful and informative places. With diverse and multi-dimensional experience, they bring huge attention to detail creating well-observed, visually stunning work.